Info Marketing Blog | Direct Response Marketing | Copywriting » Eugene Schwartz Copywriting Swipe File

Do You Have the Courage to Break Conventional Thinking?

admin — Tue, 09 Feb 2010 09:38:03 +0000

One of the best pieces of advice about the role of integrity in copywriting and marketing comes from Eugene Schwartz. There are bountiful examples he practiced as he preached.

Gene said:

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Recession Beater #7: The Coming Business Opportunity Explosion

admin — Mon, 02 Nov 2009 03:08:27 +0000

Almost everyone is interested in making more money.

If you can legitimately show others how to make more money, you’ll never want for money yourself.

This is especially so in recessionary times.

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Eugene Schwartz Ad #9: “Why Models Stay Young Till Sixty” (Beauty & Rejuvenation Swipe File)

admin — Mon, 24 Aug 2009 11:04:50 +0000

What does a gorgeous, “over-the-hill” international model do when sales of her new book are flat as a pancake and she’s got no idea how to turn it around?

Simple. If she’s Oleda Baker, she calls Eugene Schwartz.

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Eugene Schwartz Interview: “The Creators” (1975)

admin — Sat, 08 Aug 2009 10:11:46 +0000

The following comes from a five page story entitled, “The Creators,” in The Capitalist Reporter circa 1975. The article covered three of the world’s greatest mail order copywriters. Paul Michael and Joe Karbo were the other two writers, besides Gene Schwartz.

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Eugene Schwartz Ad #52: “One Day With This Man Could Make You Rich!”

admin — Tue, 04 Aug 2009 12:28:11 +0000

The year was 1969…the place was Manhattan.

While flower children were frolicking in nearby Central Park, an unusual event was taking place at the Commodore Hotel in midtown.

The event was called the “Seminar for Future Millionaires.” Yes, long before Joe Sugarman, Gary Halbert and Jay Abraham set foot on a seminar stage, mail order magnate, Joseph Cossman gave the first direct marketing seminar for the general public.

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Eugene Schwartz Ad #93: “Food Is Your Best Medicine”

admin — Fri, 29 May 2009 13:54:02 +0000

Here is the 1968 space ad Eugene Schwartz wrote for Dr. Henry Bieler’s book, “Food Is Your Best Medicine.”

This ad is still an excellent model for an advertiser in the health and wellness market.

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Protected: 13 “New” Eugene Schwartz Space Ads

admin — Wed, 01 Apr 2009 06:11:44 +0000

There is no excerpt because this is a protected post.

Money, Power, Love…13 “New” Eugene Schwartz Space Ads

admin — Thu, 01 Jan 2009 18:57:43 +0000

Here’s an update to 100 Money Blueprints. If you haven’t gotten an email from me with the password, just turn to page 4 of 115 in “100 Money Blueprints” and enter the last word on page 4 as the password.

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Eugene Schwartz’s Attention Grabbing Power Words

admin — Thu, 06 Nov 2008 18:15:26 +0000

“Friends, power, love, money far beyond your fondest dreams into your life OVERNIGHT!”

These belong to a class of power words that quietly, yet surely bypass the psychic gatekeepers designed to defend against advertising overload.

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Eugene Schwartz Ad #14: “Do You Have the Courage to Earn a Half Million Dollars a Year?”

admin — Sun, 24 Feb 2008 19:14:33 +0000

Eugene Schwartz wrote this ad just over 40 years ago and insertions mushroomed into newspapers and magazines all across the country.

It even appeared in the conservative financial publication, “Barron’s National Business and Financial Weekly.”

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