June 3, 2008
- Eugene Schwartz Interview: "The Creators" (1975)
The following comes from a five page story entitled, "The Creators," in The Capitalist Reporter circa 1975. The article covered three of the world's greatest mail order copywriters. (…)
March 12, 2008
- Eugene Schwartz Ad #52: "One Day With This Man Could Make You Rich!"
The year was 1969…the place was Manhattan.
While flower children were frolicking in nearby Central Park, an unusual event was taking place at the Commodore Hotel in midtown. (…)
February 24, 2008
- Eugene Schwartz Ad #14: "Do You Have the Courage to Earn a Half Million Dollars a Year?"
Here's an ad written by Eugene Schwartz that appeared forty years ago to the day in the conservative financial publication, "Barron's National Business and Financial Weekly."
It's a little high brow yet at its core, it's a biz-op ad. (…)
February 7, 2008
- Eugene Schwartz Ad #93: "Food Is Your Best Medicine"
Here is the 1968 space ad Eugene Schwartz wrote for Dr. (…)
September 25, 2007
- Eugene Schwartz Ad #67: "From 4 Packs a Day to Zero In 4 Hours!"
Here's an ad for quitting smoking written by Gene Schwartz in 1975.
32 years later this is a much quieter market in the United States. (…)
September 11, 2007
- Eugene Schwartz Ad #9: "Why Models Stay Young Till Sixty" (Beauty & Rejuvenation Swipe File)
What does a gorgeous, "over-the-hill" international model do when sales of her new book are flat as a pancake and she's got no idea how to turn it around?
Simple. (…)
July 9, 2007
- Eugene Schwartz Ads in the Childhood Education Market
What happens when the world's most successful direct response copywriter does an "internship" educating underprivileged kids in New York City's Harlem? (…)
