July 23, 2008
- The Copywriter's Sweet Revenge
One of the most gifted marketers and copywriters who rarely gets the attention he deserves is Bud Weckesser of Green Tree Press.
This is one of my favorite ads of his. (…)
April 29, 2008
- Want To Lose Body Fat? (Weight Loss Advertising)
Here's an interesting ad from my favorite supermarket reading, (which I'm now compelled to buy) "The National Enquirer."
This is a new ad for a weight loss product called the Red Weight Loss Adjunct by Blackett Pharmacal. (…)
February 20, 2008
- Diet Ad #9: Tori Spelling Lost 36 lbs With NutriSystem
About a year ago, I came across a few NutriSystem ads with testimonials obviously cooked up by a copywriter. (…)
January 6, 2008
- Gary Halbert Ad #13: "The Amazing Diet Secret of a Desperate Housewife"
This is Gary Halbert's 1979 ad copy for a book of the same title.
Gary wrote several ads for Milburn Publishing, founded by Frank Sarcona, out of leafy Maplewood, New Jersey. (…)
January 3, 2008
- Britney Spears: Pop Star, Prima Donna, Proof Mechanism…
Diet pills are something I prefer to stay as far away from as possible as a marketer. (…)
October 31, 2007
- The Invisible Hand Of Advertising
The 18th Century economist, Adam Smith, was one of the founders of modern economics.
Roust a copywriter from his slumber at 3:00 a.m. (…)
July 18, 2007
- The Case Against Knock Off Artists
It's a shame the word 'artist' is connected to that small yet unimaginative segment that pilfers both successful products and advertising copy.
Case in point. (…)
