July 23, 2008
- The Copywriter's Sweet Revenge
One of the most gifted marketers and copywriters who rarely gets the attention he deserves is Bud Weckesser of Green Tree Press.
This is one of my favorite ads of his. (…)
July 18, 2008
- Thomas Hall Direct Mail Letter: 87 Japanese Money-Making Plans
Imagine a direct mail letter in the business opportunity area, so ingeniously crafted, it silences every conceivable objection before it's raised — the same objections that plague lesser letters to this day. (…)
July 15, 2008
- Good Yellow Page Advertising
There are several expert Yellow Page advisers on my list. (…)
July 13, 2008
- Rare Direct Mail Ad for The Robert Collier Letter Book
I just turned up a fascinating, two-page direct mail piece for one of the most important sales letter books ever written: The Robert Collier Letter Book. (…)
June 22, 2008
- The Bill Jayme Collection (Find out if you really want to be FILTHY RICH. Take this test.)
One of my favorite direct mail letters starts off:
"Dear Reader,
It was Scott Fitzgerald who observed, "The rich are different from us."
It was Ernest Hemingway who then shot back, "Yes. (…)
June 21, 2008
- Two Makepeace Pieces and a Special Copywriting Report
Tony Flores rang me up a few weeks ago and asked if I'd be willing to promote a new project he's got cooking with Clayton Makepace.
I felt bad telling Tony no. (…)
June 19, 2008
- A Million Dollar "Marketing Course" for $100?
It amazes me. (…)
June 15, 2008
- Gary Halbert Lead Generation Ad from 1990
Here's a lead generation ad Gary Halbert ran in the Wall Street Journal in 1990. (…)
June 6, 2008
- Could You Make $766 a Day As A Consultant? (Howard Shensen)
Here's a lead generation ad from the mid-80's which ran strong for over ten years in major newspapers from coast to coast. (…)
- What Makes A Consultant Successful? (by Ted Nicholas)
Here's an ad Ted Nicholas wrote 20 years ago for Howard Shenson's book, the "Complete Guide to Consulting Success."
Ted has probably conducted more split run tests and knows more about space advertising than just about anyone in direct response marketing. (…)
June 3, 2008
- Eugene Schwartz Interview: "The Creators" (1975)
The following comes from a five page story entitled, "The Creators," in The Capitalist Reporter circa 1975. The article covered three of the world's greatest mail order copywriters. (…)
May 20, 2008
- Real Estate Advertising (William Nickerson: How I Turned $1,000 Into A Million)
Nearly every promoter of real estate investment today owes his existence to a 47 year old, breakthrough ad. (…)
May 5, 2008
- Fortune 500 Direct Response Advertising: "How To Improve Your Vocabulary"
Most direct marketers think 'Fortune Fives' are bloated behemoths who couldn't pull off a successful direct response promo to save their corporate lives.
Not so. (…)
May 3, 2008
- Claude Hopkins Ad #8: Palmolive Soap
What collection of space advertising is complete without a Claude Hopkins' ad?
Here's one of his efforts for Palmolive soap from 1929. (…)
April 29, 2008
- Want To Lose Body Fat? (Weight Loss Advertising)
Here's an interesting ad from my favorite supermarket reading, (which I'm now compelled to buy) "The National Enquirer."
This is a new ad for a weight loss product called the Red Weight Loss Adjunct by Blackett Pharmacal. (…) - Robert Collier Ad #3: YOURS FREE A Gift from the Richest Man in the World, the Late J. Paul Getty
(The following is a transcription of one of the last ads written by legendary copywriter, Robert Collier. Yours Free A Gift from the Richest Man in the World, the Late J. (…)
April 7, 2008
- When Mature Marketers Buy Playboy Magazine
Last week, while walking the streets of Los Angeles, I did what I normally do while visiting a big city, I wandered into a newspaper and magazine shop. (…)
April 1, 2008
- Boardroom Infomercial With Copywriter Arthur Johnson
It's brand new!
It's enormous!
It's a Boardroom infomercial?
Yes. Believe it or not. (…)
March 26, 2008
- Ogilvy & Mather Direct Ad # 4: "How To Create Advertising That Sells"
Ogilvy & Mather unleashed a series of "house ads" in the late 60's to early 70's, which dazzled readers with its depth, and hooked more whale-sized clients than any house ads before or since. (…)
March 21, 2008
- 2 Money Disasters That Could Strike on Saturday
Two Money Disasters That Could Strike on Saturday
(one of them could happen sooner!)
18 defensive investments and six complete investment plans that investment consultant, Harriet Browne, believes will make money for you whether or not these disasters strike. (…)
