February 19, 2008
- Sharper Image Files For Bankruptcy
Though far from being a lean and mean direct response outfit, with 184 retail stores in the U.S., The Sharper Image has its roots in direct response advertising. (…)
December 31, 2007
- Announcement About the Announcement…
Happy New Year.
Just a quick announcement about my 2007 announcement.
I've recently been infused with a most unexpected dose of inspiration. (…)
December 22, 2007
- Are There Any Long Copy Advocates Left?
Are there any long copy advocates left online? (…)
November 16, 2007
- Drayton Bird's "Bird Droppings"
A couple of months ago, I began exchanging messages with a subscriber. (…)
October 3, 2007
- How Marketers Can Profit from the U.S. Currency Collapse
"Most Of What You Have Will Be Wiped Out In the Coming Currency Collapse — Unless You're Ready For It"
Hits you right between the eyes, doesn't it? (…)
August 29, 2007
- David Ogilvy, Leo Burnett, William Bernbach, Lester Wunderman Interviews on Video
About a year ago, one of my subscribers sent me a fascinating link to a series of interviews with legendary ad agency heads. (…)
July 31, 2007
- 30 Hours of FREE Ipod Food (Business and Marketing)
I oughta get some more music on my Ipod but that hardly happens. (…)
July 21, 2007
- Using a Home Equity Line of Credit to Short Your Mortgage Lender
Most direct marketers sneer at the Neanderthal direct mail approach of mortgage companies here in the States. (…)
June 11, 2007
- George Haylings: Info Marketer Who Laughed at the Depression
Imagine facing the Great Depression as a 19-year-old who’s left the despair of Detroit for a new start in rural southern California. (…)
