This has got more potential than anything I’ve seen in a while.

If you do any form of email marketing, this is something you’ll want to test asap because now you can embed YouTube videos that play directly in your customers’ Gmail Inboxes.

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What did we talk about?

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At first, I thought my friend, Karl Blanks, got a degree in rocket science just so he could make room silencing jokes about it.

Now, after seeing an article in CNN Money entitled, “Google’s favored rocket scientist?,” it’s clear there’s evergreen PR value in his degree…besides the added rocket fuel he brings to the marketing table as a Cambridge trained rocket engineer.

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He started by writing ads and followed his mentor, James Patterson, into the world of writing mysteries, becoming an advertising creative director along the way.

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Leo Dug Hard to Identify the Inherent Drama
in Everyday Things

(The following interview arrived in my inbox one Saturday morning, courtesy of one of the most formidable marketers in my rolodex. He made his bones and shuns the neon lights…for now. He clipped this article a long while ago and has no idea of the source. The underlinings are his.)

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He’s got a black sense of humor and the mafia heavies in his book are a little too vivid for my taste.

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I’ve got nothing against telemarketers. Heck, many blue moons ago I was one myself…and a piss poor one at that. During my college days, I did a brief telemarketing gig for New York Life. I worked with leads of small businesses and pitched them on cheaper health insurance plans.

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Leo Burnett was never one to shy away from the branding iron. Why spend millions hounding your prospects to convince them they needed corn flakes, when you could have Tony the Tiger do it for you? Tony works 24 hours a day, seven days a week, and he doesn’t require health insurance.

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Case in point is the teaser copy on this mailing, offering business development for real estate agents.

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(The following is a 40+ year old article on one of the great women copywriters, Shirley Polykoff. She was #24 on Advertising Age’s top 100 of the 20th Century and also one of the highest paid ad writers of the 1950’s and 1960’s. Though she wrote (and sloganeered) for giant corporate clients, her style was direct response at heart.)

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