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In Memory of Bill Steinhardt (1927-2010)

admin — Thu, 19 Aug 2010 23:52:43 +0000

Bill Steinhardt was at the center of direct marketing and mail order copywriting for 60 years.

He was not only one of the highest practitioners of our direct response craft but a lifelong “amateur” in the truest denotation of the word: he loved direct response advertising, persuasion and learning in all of its forms.

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How To Write Results Based Testimonials That Pull Orders

admin — Sun, 08 Aug 2010 04:50:08 +0000

Next sales letter that crosses you path, take a close look at the testimonials.

Most likely, they’ll be the wishy-washy variety that makes you feel apathetic, indifferent or just plain blah about whatever product or service is being hawked, even if you have half an inclination to buy it.

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Protected: 100 Money Blueprints Update & Bonuses

admin — Tue, 03 Aug 2010 00:14:42 +0000

There is no excerpt because this is a protected post.

Albert Lasker and “The Man Who Sold America”

admin — Mon, 02 Aug 2010 14:36:56 +0000

Albert Lasker was surely one of the most fascinating advertising figures of the 20th Century.

At the age of 12, he wrote, edited and owned a newspaper: the Galveston Free Press.

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Interview With Former Ogilvy & Mather CEO, Ken Roman

admin — Thu, 29 Jul 2010 15:14:36 +0000

On Tuesday, February 16th, I had the chance to chat with author and former Ogilvy & Mather CEO, Ken Roman, at the invitation of my friend, Byrne Hobart.

What did we talk about?

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Deadly Email Marketing Sin #2: Omitting the Link

admin — Sat, 17 Jul 2010 15:24:56 +0000

Imagine a company that spends tens of millions a year on lead generation — everything from TV and radio to full page space ads and direct mail and banners all over the net.

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Recommended Web Designer for Online Marketers & Copywriters

admin — Mon, 12 Jul 2010 17:49:15 +0000

Recently, I’ve had the privilege to work with a highly capable web designer who is familiar with the online marketer’s world of autoresponders, squeeze pages, WordPress customizations and many other things. I’m a big fan of her work.

Carma Spence helps creative professionals nurture a thriving online presence that supports their career and business goals. She can help you develop a strategy for your website, squeeze pages and social media, as well as help you implement it. She customizes WordPress themes to fit your branding, designs squeeze pages to promote your products, services and opt-in bonuses, and helps you integrate a wide variety of online marketing techniques, including article marketing, into your overall marketing plan. For more information you can visit her website at http://www.dragonwyze.com, email her at carma@dragonywze.com or leave her a voice mail message at 815-642-4092 and she’ll return your call within 48 hours.

$50 Thousand In Free Publicity And The “Mystery Briefcase”

admin — Mon, 03 May 2010 18:40:54 +0000

Here’s a free publicity case study I’ve been meaning to post for a while.

Years ago, when I first heard marketing consultant, Jay Abraham, talk about getting control of a marketing asset you don’t posses, I understood the concept but didn’t have the faintest idea how to execute it.

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Beware Of The ‘Shiny Objects’

admin — Tue, 20 Apr 2010 18:07:17 +0000

Seen any shiny objects lately?

It’s impossible not to because someone is always putting them in front of us.

And whether they promise more money, more Internet traffic or some combination thereof, there’s a seemingly infinite number of them.

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Billy Bloom’s Complete Answers to the J.W.T. Copywriting Test

admin — Sat, 10 Apr 2010 19:05:30 +0000

At last, after a l-o-n-g and tedious migration to a speedier server, I’m able to post new content again.

And this is one I’ve been itching to share.

26 years ago, the mega ad agency, J. Walter Thompson, ran this full page copy test in the New York Times, entitled, “Write If You Want Work.”

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