Direct Marketer & Direct Response Copywriter, Lawrence Bernstein » Advertising Headlines

Copywriting: Headline Nightmares

Lawrence Bernstein — Wed, 27 Jul 2011 15:45:39 +0000

Whenever I interview a prospective copywriting or consulting client, one of the first questions I usually ask is: “who’s this product for?”

And more often than I’d like to hear, I get the answer: “it’s for everyone.”

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Promise + Proof = Profits

Lawrence Bernstein — Wed, 27 Jul 2011 14:42:07 +0000

How can you get a Nobel Prize Winner to endorse your product or service?

Believe it or not, it can be really quite simple.

And one of the best places to take a cue from is top flight direct response companies who know the importance of pairing promise and proof.

Ad Headlines in Health | Alternative Medicine Ad Headlines

Lawrence Bernstein — Wed, 19 Jan 2011 17:18:08 +0000

If you’re looking for proven ad headlines in the health and alternative medicine markets…here are some to get you started.

I’ve spent a small fortune on books and newsletter subscriptions over the last decade to acquire the most successful direct mail promotions.

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100 Good Advertising Headlines (by Victor Schwab)

Lawrence Bernstein — Tue, 28 Jul 2009 11:39:39 +0000

Many moons ago, one of the sharpest copywriters in the world wanted to drum up business for his ad agency.

What did he do?

He created a massive, two-page advertising spread of 100 headlines he handpicked as the most instructive ever written.

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9 Headline Templates That Have a Prayer

Lawrence Bernstein — Mon, 22 Jun 2009 16:28:38 +0000

Many A-list copywriters argue headline templates, and swipe files in general, are a waste of time. They don’t work.

Most purveyors of copywriting material, on the other hand, praise the plug-and-play simplicity of templates for selling any product or service.

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“Headless Body In Topless Bar” & Other Headline Doozies

Lawrence Bernstein — Tue, 31 Mar 2009 22:15:29 +0000

Imagine having to wake up each morning and come up with a startling, new headline to sell your product.

Furthermore, imagine you’re in a cut-throat industry in which yesterday’s laurels mean diddley and constant threats like union strikes hang over your head.

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Is Spiritual Peace Worth 3 Minutes A Day To You? (Religious Advertising #14)

Lawrence Bernstein — Thu, 02 Oct 2008 20:33:34 +0000

“Is spiritual peace worth three minutes a day to you?”

Though this was a frequent headline template in years past, it’s rarely encountered nowadays.

It’s very hard to beat for it’s clarity and directness.

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Lightning Inspiration for Headline Writers: “127 Winning Headlines”

Lawrence Bernstein — Fri, 16 May 2008 16:05:13 +0000

For anyone who’s ever cursed the blank page…here’s a collection of 127 Winning Headlines from a copywriter who’s sold over a BILLION dollars worth of products, books and newsletters in dozens of different markets.

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