July 5, 2008
- 9 Headline Templates That Have a Prayer
Many A-list copywriters argue headline templates, and swipe files in general, are a waste of time. They don’t work. (…)
June 13, 2008
- "Headless Body In Topless Bar" & Other Headline Doozies
Imagine having to wake up each morning and come up with a startling, new headline to sell your product. (…)
May 16, 2008
- Lightning Inspiration for Headline Writers: "127 Winning Headlines"
For anyone who's ever cursed the blank page…here's a collection of 127 Winning Headlines from a copywriter who's sold over a BILLION dollars worth of products, books and newsletters in dozens of different markets. (…)
September 24, 2007
- 100 Good Advertising Headlines (by Victor Schwab)
49 years ago, one of the sharpest copywriters in the world wanted to drum up business for his ad agency.
What did he do? (…)
