June 22, 2009
- 9 Headline Templates That Have a Prayer
Many A-list copywriters argue headline templates, and swipe files in general, are a waste of time. They don’t work. (…)
March 31, 2009
- "Headless Body In Topless Bar" & Other Headline Doozies
Imagine having to wake up each morning and come up with a startling, new headline to sell your product. (…)
March 23, 2009
- Promise + Proof = Profits
How can you get a Nobel Prize Winner to endorse your product or service?
Believe it or not, it can be really quite simple. (…)
October 2, 2008
- Is Spiritual Peace Worth 3 Minutes A Day To You? (Religious Advertising #14)
"Is spiritual peace worth three minutes a day to you?"
Though this was a frequent headline template in years past, it's rarely encountered nowadays. (…)
May 16, 2008
- Lightning Inspiration for Headline Writers: "127 Winning Headlines"
For anyone who's ever cursed the blank page…here's a collection of 127 Winning Headlines from a copywriter who's sold over a BILLION dollars worth of products, books and newsletters in dozens of different markets. (…)
September 24, 2007
- 100 Good Advertising Headlines (by Victor Schwab)
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// –>49 years ago, one of the sharpest copywriters in the world wanted to drum up business for his ad agency.
What did he do? (…)
