Bruce Barton’s 100% Response Rate Sales Letter

In a recent post about Bruce Barton’s timeless space ads for the Alexander Hamilton Institute, I mentioned a letter he wrote which achieved an astounding 100% response rate.

The letter was mailed to 24 influential executives and requested a $1,000 donation for the struggling Appalachian, Berea College.

Inflation adjusted that would be $11,738.51 in today’s money.

Now, as mesmerized and impactful as that letter is — one that could be easily tailored to countless non-profit arenas today — the list was unquestionably the most important factor for this off the charts result.

The entry about Bruce Barton in Wikipedia contains the sales letter word-for-word. Giving proper credit, I believe Joe Vitale to be the source for this letter.