The Bill Jayme Collection…”Want to Be Filthy Rich?”

(May 1, 2011) I can’t count the emails from marketers outside the U.S. who complain about not being able to order Breakthrough Advertising.

It sells on Boardroom’s and Amazon’s sites for $95.

Only problem is Boardroom does not ship outside the U.S.

Here’s your chance to get a FREE copy of the world’s most stolen advertising book when you reserve your copy of The Bill Jayme Collection… which is impossible to get if you live outside of the U.S. … for the reason mentioned above.

I’m down to just 2 copies (8:42 am PDT) of them on my desk and have mailed to most of my house file just now. I do make a few dollars off this but it’s more of a public service for my housefile since it’s not worth my time.

This will likely be the last time I offer this in 2011, so if you see a live link below, it means I still have at least one set of The Bill Jayme Collection and Breakthrough Advertising to send you by First Class Air Mail or UPS, depending on the country you live in.

If you place your order by Monday, May 2nd, you’ll also receive 45 days of access to The Ultimate Online Swipe File… a $150 value. Your login and password will be sent to you within 24 hours of your order.

Bill Jayme Collection Order Link (All major Credit Cards & PayPal)

One of my favorite direct mail letters starts off:

“Dear Reader,

It was Scott Fitzgerald who observed, “The rich are different from us.”

It was Ernest Hemingway who then shot back, “Yes. They have more money.”

…so before you accept this invitation to move up higher financially, you may want to consider some of the pros and cons.”

The letter then has two columns listing the “disadvantages of being rich” and “the advantages of being rich.”

Ten disadvantages are cited in the left column, including, “You’ll start hearing from long lost cousins looking for loans.”

The right column is barren space, till you turn to the next page, where you see circled in red, “You’ll have tons more money.”

This and 209 other direct mail masterpieces await you when you crack open one of the most important direct marketing packages to be released this year.

It’s called “The Bill Jayme Collection.”

But don’t expect a deluge of emails announcing this landmark collection from the Internet marketing hucksters.

There won’t be any since there’s no kickback involved.

While on the subject, the term launch has almost become a pejorative.

You know what I’m talking about.

“Our servers have crashed due to the flood of orders but we’ll be re-opening tomorrow to offer the final 100 copies…so hurry.”

The email message is then regurgitated a dozen times before it fades away. Till the next “new thing.”

Internet marketing launches don’t add up to chump change compared to the dozens of magazines launched by team Jayme and Ratalahti. One of them, for American Health, brought in 250,000 paid subscriptions and allowed the publisher to exit with $29 million in 1990.

I’m almost tempted to invoke Guy Kawasaki’s testimonial for Brenda Ueland’s book, If You Want To Write: “If you buy this book and it doesn’t help you, I will give you your money back.”

The New York Times Magazine article, “Junk Mail’s Top Dogs,” on Jayme and Ratalahti.

The Bill Jayme Collection: Master of Direct Mail Marketing.