Here’s a long copy ad from Gary Halbert’s most successful student, Ben Suarez, around 1977.
Sorry for the eye strain. This is the best I could come up with for a low resolution jpg file.
Little has changed with Suarez Corporation Industries’ copy approach in 30 years.
They’re a $100 million plus per year company through mastery of direct mail and their characteristic dense copy display ads.
They are Claude Hopkins, old school all the way.