Advertising Joint Venture #4: “Ron Hoff Talks Corporate Advertising”
Ron Hoff was the creative director thirty years ago at Foote, Cone & Belding and this ad was one in a series in which the Wall Street Journal partnered with several leading Madison Avenue agencies.
The ad mixes elements of the Ogilvy & Mather house ads and Max Sackheim’s Seven Deadly Advertising Mistakes.
Not your mainstream direct response material but valuable for freelancers delving into the corporate jungle.
“Ron Hoff Talks Corporate Advertising”
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