Last week, I posted a 36 page PDF of Harvey Brody’s presentation on the tollbooth or toll position concept. Yes, it probably could have been condensed into half that number of pages and no, it was not a setup to sell you one of his products.
Here are eight tollbooths I came up with. The list could be expanded but it’s a decent starting place.
Review Site Tollbooths
Angie’s List (AngiesList.com) is a rating service for residential contractors, like painters, plumbers and repairmen, with annual memberships starting at $35. The beauty of this tollbooth is its content, like Amazon.com is user generated. But, unlike Amazon with its huge warehouses, inventories and distribution systems, there’s almost no overhead besides advertising and hosting. Angie’s list does somewhere around $30 million per year in revenue. RatedPeople.com, in the U.K is similar to Angie’s List. [Read more…] about Creating Your Own Tollbooth And 8 Examples