Comments on: 7 Breakthrough Info Marketing Offers And How To Create Your Own http://www.infomarketingblog.com/7-breakthrough-info-marketing-offers-and-how-to-create-your-own/ 7 Breakthrough Info Marketing Offers, 127 Winning Advertising Headlines, 6 Consulting Rules To Break in 2008, 100 Good Advertising Headlines...And Much More! Thu, 29 Jul 2010 02:25:11 +0000 hourly 1 By: admin http://www.infomarketingblog.com/7-breakthrough-info-marketing-offers-and-how-to-create-your-own/#comment-1839 admin Mon, 18 Aug 2008 22:01:16 +0000 http://www.infomarketingblog.com/?p=154#comment-1839 Hi Frank, For many reasons, I am not posting certain ads on the blog. This is one of Benci's textbook space ads and it's available in his 'All At Once' DVD collection. Best, Lawrence Hi Frank,

For many reasons, I am not posting certain ads on the blog.

This is one of Benci’s textbook space ads and it’s available in his ‘All At Once’ DVD collection.

Best,

Lawrence

]]> By: Frank Nolan http://www.infomarketingblog.com/7-breakthrough-info-marketing-offers-and-how-to-create-your-own/#comment-1756 Frank Nolan Thu, 07 Aug 2008 21:41:24 +0000 http://www.infomarketingblog.com/?p=154#comment-1756 Hello, I've been looking for that ad by Gary Bencivengas' "Do You Make These Mistakes in Job Interviews?" But I'm unable to read the one you posted. Is there a jpg available? or do you know if the ad is featured in any books on copywriting? Thank You Frank Hello,

I’ve been looking for that ad by Gary Bencivengas’ “Do You Make These Mistakes in Job Interviews?”

But I’m unable to read the one you posted.

Is there a jpg available? or do you know if
the ad is featured in any books on copywriting?

Thank You

Frank

]]> By: Information Marketing Copywriter Andrew Cavanagh http://www.infomarketingblog.com/7-breakthrough-info-marketing-offers-and-how-to-create-your-own/#comment-1743 Information Marketing Copywriter Andrew Cavanagh Tue, 05 Aug 2008 01:54:36 +0000 http://www.infomarketingblog.com/?p=154#comment-1743 Great, great post. And the swipes are pure gold. I'd add that if you're creating an information product you really need to look way beyond the initial report or product. Think of every information product you produce as a lead generator. You might have a free report, video or audio that generates leads for your... $47 ebook or audio that generates leads for your... $97 to $197 audio program with workbook which generates leads for your... $497 to $997 full program with consultation which generates leads for your... $1,497 to $2,497 seminar or workshop which generates leads for your... $2,997 to $5,997+ mentoring program. Some of the early information marketers like Joe Karbo and Eugene Schwartz left a pile of money on the table by failing to create a sophisticated back end selling process. Kindest regards, Andrew Cavanagh Great, great post. And the swipes are pure gold.

I’d add that if you’re creating an information product you really need to look way beyond the initial report or product.

Think of every information product you produce as a lead generator.

You might have a free report, video or audio that generates leads for your…

$47 ebook or audio that generates leads for your…

$97 to $197 audio program with workbook which generates leads for your…

$497 to $997 full program with consultation which generates leads for your…

$1,497 to $2,497 seminar or workshop which generates leads for your…

$2,997 to $5,997+ mentoring program.

Some of the early information marketers like Joe Karbo and Eugene Schwartz left a pile of money on the table by failing to create a sophisticated back end selling process.

Kindest regards,
Andrew Cavanagh

]]> By: Bill http://www.infomarketingblog.com/7-breakthrough-info-marketing-offers-and-how-to-create-your-own/#comment-1731 Bill Sun, 03 Aug 2008 17:24:18 +0000 http://www.infomarketingblog.com/?p=154#comment-1731 Lawrence, outstanding post. You have just spelled out "square one" for anyone ready to start a new information publishing business. Timing could not be more perfect in my case. Thank you for this insightful and inspiring report. Lawrence, outstanding post. You have just spelled out “square one” for anyone ready to start a new information publishing business. Timing could not be more perfect in my case. Thank you for this insightful and inspiring report.

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