Comments on: 18-Year-Old Millionaire Copywriter: Lillian Eichler

By: Gaju

Gaju — Mon, 10 Oct 2011 16:37:48 +0000

@Kevin Francis: Share the same feeling. It made a lot more sense to see the headline in context.

As for me, I had seen it in Caples.

By: James Sutton

James Sutton — Sat, 06 Nov 2010 15:35:58 +0000

I have a first edition of ” The New Book of Etiquette” 1924

wher can I find more information about this book.

Than you

By: Deborah Franzus

Deborah Franzus — Fri, 22 Oct 2010 20:45:51 +0000

Hello:
I stumbled upon this 1924 Book Of Etiquette by Lillian Eichler. I love it! I would never sell it; however, I am concerned of the value. I will be passing it down to my grandchildren. Thank you for you website. It is delightful.

Regards:
Deborah

By: Rich

Rich — Mon, 27 Sep 2010 00:36:35 +0000

Ah that is crazy 18 years old and nailed an all time add, what a gift and how many middle aged wanna bees myself included fight over copy like its a battle field.

By: Karen Dill

Karen Dill — Mon, 17 May 2010 19:12:10 +0000

While going through some old books, I came across The New Book of Etiquette Volume II written by Lilian Eichler c. 1924. It was my grandmother’s. In it was a newspaper clipping titled When Attending a Party by Edith Schuyler King. I wonder if the book is worth anything?

What a treasure.

By: Sean Trapani

Sean Trapani — Sun, 28 Feb 2010 02:17:41 +0000

Thank you for this insightful article, and the accompanying ad copy. I was reading Victor Schwab’s “100 good headlines” and Ms. Eichler’s headline jumped out at me.

I’m now happy to include this gem of a story in my university course on the great copywriters.

By: Edward Eichler

Edward Eichler — Thu, 08 Oct 2009 21:20:39 +0000

What a thrill to read this. Lillian was my aunt, my father’s older sister. I knew she was successful but had no idea she was millionare at 18! Anyway, I remember her well from my childhood. She died in the 70s or thereabouts of Alzheimer’s….

By: Trey Smith

Trey Smith — Thu, 02 Jul 2009 04:56:04 +0000

That is awesome man… Amazing copy.

By: admin

admin — Wed, 17 Jun 2009 06:14:13 +0000

Hey Kevin,

How’ve you been?

The Chicken Salad ad was a mystery to me too for many years. It’s inspiring to know that such a young lady wielded such a mighty pen.

Wonderful ad.

Cheers mate,
Lawrence

By: Kevin Francis

Kevin Francis — Tue, 16 Jun 2009 22:23:35 +0000

Lawrence,

Thanks for this. As you say, an astonishing piece of writing. Amazing how she cut straight through to the real benefits of the book…primarily the emotional benefits.

I was unaware of where the “Chicken Salad” headline came from and it had always puzzled me somewhat. Thanks for solving the mystery!

Thanks again!

Copywriter Kevin Francis
“www.MaximumResultsCopywriting.com”