108 Ways to Improve Your Website’s Profits

Two summers ago, one of the big name I.M. gurus rang me up.

We talked about several things and then wound up on the topic of website analytics. When I asked him some basic questions about his sites' metrics, I was stunned when he revealed he didn't know because he didn't use any.

Since then, I must have encountered a dozen marketers who would define themselves as professionals, yet use no form of analytics.

By now, there's no excuse for anyone with even a fledgling website to not use Google Analytics. And for serious marketers, Website Optimizer is a must.

The loudest mantra for salesman has been A.B.C. "Always be closing."

For marketers, it's A.B.T. "Always be testing."

Here's a website which can turn even a novice into a proficient tester. It's called:"Google Website Optimizer 101 – a quick-start guide to improving your website’s effectiveness — includes a list of 108 ways to improve your website’s profits."

There were a lot of whispers at a Chicago conference I attended two years ago about two fellow attendees from the U.K. and the founders of the above site. Karl Blanks is a Cambridge Ph.D. and a former rocket scientist (really) and Ben Jesson is a veteran Internet marketing specialist.

The fact that their page ranks just under Google's for the search term, "website optimizer," speaks volumes about the quality of the content.