Comments on: 100 Good Advertising Headlines (by Victor Schwab)

By: Bernard

Bernard — Mon, 22 Feb 2010 19:47:38 +0000

Agreed. PURE GOLD.

By: Jerry from LearnGuitarFastAndEasy.com

Jerry from LearnGuitarFastAndEasy.com — Fri, 06 Nov 2009 23:32:21 +0000

Lawerence…

What a gold mine of information you have shared here. Let’s go ahead and let some folks believe they don;t work. Okay?

Uhhhhh… they don’t work… they don’t work…. you’re getting sleepy. Sleepy.. Sleepy…

There… I just eliminated the competition for us all that realize this stuff is PURE GOLD.

Thanks for sharing it Lawerence.

Jerry
LearnGuitarFastAndEasy.com

By: admin

admin — Sun, 11 Oct 2009 20:59:34 +0000

“We need to keep in mind, these headlines are failures in todays marketplace.”

Failures?

Says who?

I’d put my money on many of these time tested headlines over any you’d strained over.

Like…

14. WHY SOME PEOPLE ALMOST ALWAYS MAKE MONEY IN THE STOCK MARKET

15. WHEN DOCTORS “FEEL ROTTEN” THIS IS WHAT THEY DO

Or how about one of the top selling self-improvement books in history, “HOW TO WIN FRIENDS AND INFLUENCE PEOPLE,” which was both an advertising headline AND the title for Dale Carnegie’s book, which *still* sells in 2009 after a 70 year run.

Are there some duds 50 years after this collection was written?

Sure.

Are you qualified to make the blanket categorization that these are all failures?

Doubt it.

Best,

Lawrence

By: CMasterson

CMasterson — Thu, 08 Oct 2009 15:53:38 +0000

We need to keep in mind, these headlines are failures in todays marketplace. The drive and ideas are always valid, but the wording is as dry as the paper it was first printed on. Use them, but better to avoid copying. For example, the word “Now” has a negative influence on sales. And “not”, in any form.

By: admin

admin — Mon, 03 Aug 2009 17:49:54 +0000

Hi Blaise and Eddie,

Thanks for the kind words.

I’m flattered…no really.

Blaise, the blog already has a feed at:
http://www.infomarketingblog.com/feed

though it’s not so apparent because of the missing RSS button in the sidebar. Thanks for alerting me.

Best,
Lawrence

By: Eddie Bryant

Eddie Bryant — Thu, 30 Jul 2009 00:56:54 +0000

Great blog and thanks for the tips, seen some of these before but not al of them. Thank you Best wishes in life, love,business and health, Eddie, The Guy In Charge.

By: Blaise

Blaise — Wed, 29 Jul 2009 15:40:22 +0000

Love this blog! Can you PLEASE add an RSS feature to it, so I can get my whole team to follow your posts?

Thanks!

Blaise

By: The most important words in advertising | 360 Professional Services Group

The most important words in advertising | 360 Professional Services Group — Fri, 29 Feb 2008 13:48:30 +0000

[...] a look at this list of 100 of the greatest advertising headlines of all time. It’s an old list, with some classics [...]

By: David Phillips

David Phillips — Tue, 25 Sep 2007 10:41:07 +0000

As I am curremtly reading Victor Schwab’s book How to write a Good Advertisement I would highly recommend adding these headlines to a person’s swipe file. They are the same ones he discusses in his book which I am finding very informative.