Before banks were synonymous with vampire squids

Here’s a lead generation ad, or a want ad if you will, from Merrill Lynch during their halcyon days in the early 1970s.

Before the era of the vampire squids and the CEOs who detonated century old companies with toxic derivatives, Merrill was a genteel place to work and boasted Ogilvy & Mather as its ad agency.

Imagine the psychographics of the candidates a company could recruit in 2016 using print advertising with a detailed questionnaire like this one.

Could you make the grade at Merrill Lynch?

Are all marketers liars? Sweet Sarah.

Seth Godin sold a fair number of books with the title, All Marketers Are Liars.

And these days, that’s just scratching the surface.

It seems no matter which way you turn, there’s no shortage of nefarious types willing to prey on good-natured — and often hapless — entrepreneurs trying to make it in this cut-throat world of business.

Just today, I got two calls from a bubbly little ball of goodness named “Sarah” with Webatronics. [Read more…]

A Tale Of Two Copywriters

One late summer evening, two copywriters sat down at their keyboards to craft sales letters for almost identical products.

They were very much alike, these two copywriters.

Both had years of experience writing every type of ad and were dynamos at selling to their core markets.

Both writers were also dedicated students of direct response marketing and were up on the latest trends and techniques for making their clients (and themselves) ever larger profits.

But while one writer spent an entire week on writing and edits, his leisure-loving colleague cranked his final draft out within hours of sitting down that first evening.

And here’s the capper. [Read more…]