They were very much alike, these two copywriters.
Both had years of experience writing every type of ad and were dynamos at selling to their core markets.
Both writers were also dedicated students of direct response marketing and were up on the latest trends and techniques for making their clients (and themselves) ever larger profits.
But while one writer spent an entire week on writing and edits, his leisure-loving colleague cranked his final draft out within hours of sitting down that first evening.
And here’s the capper. [Read more…]